UNAHING BAYBAYIN, SARILING KULTURANG ANGKIN

This is an advertising campaign promoting love for our own culture. It was made last April 2020. The concept of the advertisement revolves around the idea of ‘baybayin’. It is the incorporation of the two definitions of this word which are ‘to explore’ and ‘the writing system’.

As the creator, this is a work driven by my fascination towards the beauty of the Philippines. At the same time, it weighs my sadness because of Filipinos' attitude towards their own country.

The Inspiration

“The advertisement is driven by my desire to remind the viewers to learn more about what beauty we have as a nation-- there are a lot of things to explore; treasures hidden in the naked eye; and cultures far more beyond our understanding.”

Purpose of the Advocacy

The purpose of the advocacy-driven advertisement is to serve as a reminder and an encouragement to feed our patriotic spirits. It is a reminder that our nation is a part of what shaped us as a person and discovering our nation is a way of discovering ourselves. It is an encouragement for it shows hope and bravery to step outside the norms and start exploring. It is an advocacy-driven advertisement that uses the encouragement to first learn our own culture and to first discover Baybayin before other nations' system of writing as front.

Execution

“Visual cues like color, form, depth and movement were considered in the execution.”

The cues were combined in a pleasing manner to present the message the creator wanted to show. A short caption was also utilized to show the message in a textual manner. The caption itself also catered creative execution as it was presented in a poetic manner.