

GINTONG TALENTO
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PAGMAMAHAL SA KAPWA
In this radio advertisement, the creators wanted it to be relevant to the current situation we are facing. Since the pandemic started, the outputs and production were made and done virtually. The radio infomercial is about the struggles of people and those who are choosing to help others despite the crisis.
The story revolves around a conversation between a child and his mother about helping a neighbor. The child, who happened to observe that their neighbor only reached out when they needed help, got into a little argument about leaving them in the lurch. The mother calmly responded and reminded the son that they also needed help from God in times of trouble. The conversation ended with a beautiful lesson, that God is using us as an instrument to help other people and that no one has ever become poor by giving.
This short radio infomercial intends to show that God is always here with us, and His blessings are sometimes shown through others, creating this script the creators of this go through a lot of pitching within the group so that there is a room for ideas. The main struggle for recording is the background sound, the creators have to wait till midnight just to record the infomercial.

